Refresh the look and feel of the original static graphic highlighting the Cat 797 mining truck, highlighting the collaboration between the customers, the dealer and Caterpillar.
Even with items cut from the infographic, the piece was still packed with a lot information to take in at once. Since this graphic was for social media, I proposed that instead of a large static graphic, we tell the story with animation.
Study the existing graphic and sketch out ideas for graphics that could support the story, such as a heart for life expectancy instead of a stethoscope. The client wanted to keep a fun, energized vibe to the story. I began to plot out the styleframes for a cohesive, branded look and feel. I implemented an After Effects plugin for the odometer sequences to cut my production time.
Sarah Hintz: Account Manager and Ben Brodbeck: Product Manager
Client approved; Complete