The goal of this redesign was to help the user more easily navigate the product catalog by making the site project focused (ie: adding graphics to their car, or a wall). This strategy helped the user match their graphics project to the right product without getting lost in the technical details of the vinyl construction.
Product information pages now match the tables and layout of the printed sell sheets
Arlon sells only through distributors, not all of which have online shopping. Another goal of this redesign was to make it easier for end-users to find their nearest distributors and make sales easier for distributors that had an online store.