The Paid Search landing page enables qualified leads to connect with a Goldman Sachs PFM financial advisor. The user journey depended on whether or not the respondent claims to have $250K in investible assets.
3 LANDING PAGE ITERATIONS
Under the direction of the Creative Director, I explored a standard input form and a colloquial form. The modules below the input form would be a combination of existing modules currently on the website.
PAID SEARCH LANDING PAGE FINAL DESIGN
challenge and opportunity
Next we needed a scheduling component for leads to connect with a financial advisor. To expedite the launch of the page, the team was leaning towards a design where the user would type in a date and select a time within a scheduling form. I proposed adding a calendar widget for an easier user experience, but was informed my idea would require more dev time.
Scheduler V1: Without calendar widget
adding a calendar widget
I felt strongly that the calendar widget would more easily enable the user to schedule an appointment, and that in turn it would have a positive effect on conversion rates. I went ahead and created a version with a calendar, with the hope that if the team saw it, they would believe this solution is worth the extra squeeze.
Scheduler V2: With calendar widget
The team decided to go with the calendar interface. The paid-search landing page is currently being developed.