The Ask:
Have fun! Come up with some ideas for a holiday card, with the design working both in animation and static. Non-denominational, yet Caterpillar branded designs.
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Have fun! Come up with some ideas for a holiday card, with the design working both in animation and static. Non-denominational, yet Caterpillar branded designs.
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The Challenge:
Optimize for email, loops must be seamless.
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My Process:
Review the previous Holiday Card animations the team has produced in years past. Go on Freepik and Pinterest to gather inspiration for holiday cards and messaging. Download a few concepts and start building the static frames and nail down general motion and composition. Incorporate feedback and ideas from the team into Round 2 revisions.
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Team:
Troy Johnson, Mo Karim, Dan Haughney, Carrie Rickey, Kaye Randall, Mario Passera
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Status:
Complete. Published to internal employees with a message from leadership.
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Styleframes
OPTION 1 - LINE ART
OPTION 2 - PAPERCUT
Final Animation
