"Download our Guide" - Landing page redesign
before the update
The previous landing page had an unresponsive hero image and aside from the opening copy at the top, there wasn’t much to entice the end-user into giving us their information in exchange for the guide.
After the update
We partnered with our web development team to create a custom build for 2 landing pages: One with a form that would link to offers on our website and non-paid social media posts, and the other without a form for paid social ads, where the form was provided by the platform.
Landing Page 1: With the lead generation form:
Landing Page 2: Without lead-generation form
This version of the landing page is used with paid social ads, where the form is hosted on the social media platform. This landing page highlights the benefits of the guide and has a prominent download CTA. 

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